La grande boutique
Fashion designers
La Grande Boutique, our concept store in Aix-en-Provence and online boutique brings together an exclusive selection of emerging designers and iconic international brands.
From Paris to Los Angeles, via Copenhagen, we discover women's clothing, jewelry, bags, and shoes with rock, bohemian, or simply timeless influences.
You'll find strong pieces by Isabel Marant, destructured jeans by R13, cult bags by Jérôme Dreyfuss, talismanic jewelry by Pascale Monvoisin, handcrafted creations by Harpo, and iconic sandals by K.Jacques St Tropez.
Our mission? To surprise you, to inspire you, to offer you embodied fashion designed to last.
This season, La Grande Boutique pushes back the boundaries of image with an original visual, created by our photographer with the help of artificial intelligence.
It's an artistic exploration that reflects our contemporary vision of fashion - but in no way replaces our vision or our actual shootings.
Isabel marant étoile
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Collection Haikure
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Golden Goose femme Vêtements
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Golden Goose
The art of imperfect elegance
Golden Goose has that rare ability to blend quality, creativity, and emotion.
We share this demanding vision of fashion — one that values craftsmanship, detail, and the soul of well-made work.
Each pair is chosen with the eye of a passionate curator and the heart of a true client.
Because we believe in effortless elegance — lively, authentic, and profoundly human.
Golden Goose is not a trend.
It’s a journey. A state of mind. A signature you wear — and make your own.
90's
Backstage
In her bedroom covered with cult posters and forgotten vinyl records, she mixes for herself. Headphones on, smile on her lips, instinctive style. An Anine Bing snake print T-shirt, Isabel Marant Étoile denim shorts, and that very 90s nonchalance that doesn't seek to please - just to vibrate. Fashion as a song you play for yourself.
Anine Bing
Unapologetically 90'S
A silhouette that draws on the energy of the 90s without falling into nostalgia. The blue denim sleeveless jacket adds structure to the look, the black sweatshirt with Aigle screen print adds a graphic touch, while the blue barrel jeans create a contemporary line. On the feet, gray Golden Goose Running Dad sneakers anchor the look in urban modernity. The Anine Bing denim tote bag reinforces the casual attitude, and Maria Black hoop earrings add a minimalist and assertive touch to the ensemble. An effortless wardrobe, calibrated for everyday wear, with that extra bit of attitude that makes all the difference.
News
Denim trends 2026: skinny, baggy, bermuda… the new denim cuts.
Denim has never been so vibrant! This season, it’s no longer about choosing between the slim fit, supposedly a thing of the past—and the baggy, more current than ever. It’s about embracing your silhouette, your personality, your mood, and changing it whenever you want.